With information overload from all directions, it can be overwhelming trying to determine which media platform may best suit your business needs.  The various platforms each have their own strengths and weaknesses and most importantly their userbase may also have differing demographics.

It is important that you determine your target audience, the people that are actually buying your product or service, and then consider the time and cost implications for each particular medium or platform.  A business selling child products may wish to target a younger demographic, however, you should also consider the demographic that actually pays for the purchase; such as the parents.

You may, therefore, need to target multiple social platforms/demographics to encompass all areas that your customers may connect with your products or services.

The infographic below is a clear and simplified guide, showing the various attributes of the primary social media platforms.

Source (Milford Business)